In Marketing Skills training course, delegates will be introduced to the entire process of marketing and see how each area can benefit their organization.
Learning Outcome:
Follow a number of well-established marketing guidelines to maximize your chances of success.
By the end of this course the delegates will be able to:
Understand historical approaches to marketing and how marketing process works in practice
Analyse your company in relation with your competitors & by examining your customers' decision making process
Segment the market, target each segment and use a marketing mix to address each segment as part of your marketing strategy
Use product life cycle to decide on your marketing strategy
Set your pricing strategy using a variety of methods and in line with supply and demand
Identify distribution channels and setup various ways to get your products to customers ahead of your competitors
Use four main elements of promotion to popularise your products
Follow a number of well-established marketing guidelines to maximise your chances of success
Who needs the course?
Anyone who desires to enhance one's marketing skills.
Program Content:
Marketing covers many areas and this course is designed to cover a variety of topics. This is in particular useful for people who have little exposure to marketing and its significance in promoting the products and services of an organization.
For example, engineers, support personnel, sales staff, and sometimes even managers may not be involved in day-to-day marketing or have any say in the strategies made in a company. However, knowledge of marketing can significantly help them understand the complexity and the power it has over the success of a product.
Product designers should always consider marketing and selling products in line with technical requirements. Unfortunately many product designers are focused entirely on what they can produce and what technology can provide rather than focusing on what customers need and how they want to use the products.
Introduction to Marketing
Understanding Customers
Marketing Strategy
Marketing Mix: Product
Marketing Mix: Price
Marketing Mix: Place/Distribution
Marketing Mix: Promotion
Marketing Analysis
For more information on Marketing Skills, click here.
To know more about other courses in Soft Skills Academy, click here.
