Digital Marketing course offers over a huge number of job openings for digital marketing skills but not enough qualified people to fill them! Digital Marketing Course provides by Zabeel Institute our syllabus/modules Include, SEO training, Google Adwords Training, Social Media Training, Email Marketing Training, and Google Analytics Training. Zabeel International’s Digital Marketing Course is a comprehensive program where you’ll learn core skills Social media skills through blended program Social Media Marketing course. Our Digital Marketing course in Dubai has been designed keeping the UAE’s Job market on top of our minds to help you showcase your competency in this rapidly evolving field. If you compare any Digital Marketing training course in Dubai Zabeel’s Program is more practical and Job oriented.
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Learning Outcome of Digital Marketing Training
Through the Program blended with a social media marketing course get a solid foundation in all aspects of digital marketing
Learn how to identify who you should be marketing to, what your marketing message should be.
Learn smart measurement strategies and best practices; familiarize yourself with the landscape of measurement tools that you’ll encounter.
Create content your company can educate potential buyers, position your company as a thought leader, and build credibility for your business.
Fundamentals for search engine optimization so that your business gets the bigger share of traffic for searches relevant to your business.
Learn how Facebook, Twitter, LinkedIn, and other social channels can be used to effectively share your company’s message and build your Business.
Target buyers based on the unique data that they share in their public profiles.
Optimize conversion and get more customers, sales, or revenue from your existing audience.
Develop Email marketing skills and ensure your email messages are one of the few that actually get opened.
Any of the Digital Marketing course Dubai you may take and you will definitely find an edge with our Digital Marketing course. we offer live online sessions, inbound marketing techniques, case studies, training programs, and landing page optimization.
Who needs the Digital Marketing course?
SEO training, Google Adwords Training, Social Media Training, Email Marketing Training, Google Analytics Training are gaining their significance in the recent past as the landscape of Marketing is changing. Our Digital Marketing Course addresses what is needed in the market.
Sales & Marketing Professionals
Business Owners
Fresh Graduates
Graphic Designers
IT / Engineering Graduates
Detailed Course Content
Zabeel offer best Digital marketing practical and theoratical training course, this training will give you answers for the below questions.
How can I start digital marketing at home?
What is digital marketing and why is it important?
What is the benefit of digital marketing?
Why did you choose digital marketing?
How to do Digital Marketing
How do I do digital marketing?
What should I learn first in digital marketing?
Is Digital Marketing good career?
Introduction to Digital Marketing
What is digital marketing?
Common industries in which to find digital marketing jobs
Common early/entry-level digital marketing job roles
Marketing Fundamentals
Introduction to the Digital Marketing Course
Introduction to the customer acquisition funnel
Acquisition vs. Retention marketing
Campaigns vs. channels
Buyer personas
Value proposition design
Positioning
Measurement and Metrics
Tying measurement strategy to your customer acquisition funnel
‘Closing the loop’ and measurement strategy best practices
Technology landscape and measurement tools
Introduction to common marketing metrics
Attribution
Content Marketing
Tying content to the customer acquisition funnel
Content types
Quality vs. quantity
Content marketing metrics
Content marketing technology
Search Engine Optimization (SEO)
Relevance: Google’s intentions are good
Selecting keywords
Link building
Technical/on-page SEO
Off-page SEO
Local SEO
SEO technology
Social Media Marketing (SMM)
Social media channels as distribution channels
Popular social media platforms
Identifying your goal for each social channel
Social media metrics
Social media management technology
Social media Ads
Search Engine Marketing – Paid Search (SEM)
Google Adwords
Keyword research and keyword match types
Campaign setup and naming conventions
CPC bidding and optimization
Paid search metrics
Paid Social Media
Paid social advertising platforms (landscape)
Audience definition and targeting options
Supported ad types
Optimization
Paid social metrics
Conversion Rate Optimization (CRO)
User experience and design improvements
A/B and multivariate testing
CRO metrics
CRO technology
Email Marketing
Email broadcasts
Drip email campaigns
Writing compelling email copy and subject lines that increase open rates
Email marketing metrics
Email marketing technology
Other Digital Channels
Online reputation management
Remarketing
Affiliate marketing
Referral marketing
Influencer marketing
Display ads
Module-wise Course Content:
Module 1:
Introduction to digital marketing
Why digital marketing
Components of Digital marketing
Market Segmentation
Intro to SEO
How to get started
Introduction to Search Engine
Google revolution
Intro to on page components
Types of Keywords
Keyword research
SEO friendly content strategies
SEO Audit tools
Intro to Off page SEO
Engagement rate
Search rank optimization
Back links
Anchors
Citations
Domain Age and authority
Hosting options
Design optimization
Module 2:
Google Analytics
Administration / setup
Audience
Acquisition
Behavior
Conversions
Reports
Google Ads
Administration / setup
Search Ads
Display Ads
Keyword planner
Bidding strategies
Geo Targeting
Affinity Groups
Conversion tracking
Module 3:
Intro to Social Media
Branding
Defining Audience
Engagement strategies
Free Posts Paid posts
Facebook
Instagram
LinkedIn
Twitter
Blogging
Scheduling
Reporting
Email Marketing
Fundamental of Digital Marketing Modules
Module 1 Overview:
Intro to the Digital Garage
Your Digital Opportunity
MODULE 2
Your online goals
Building your online presence
Marketing your online presence
Analyze and Adapt
Module3 - Build your Web Presence
Choosing your online presence
How website works
Key website Ingredients
Website and your business goals
Make your website easy to use
Website design do’s and don’ts
Module 4- Digital Business planning Strategy
The benefits of an online strategy
Taking a business online
Understanding customer behaviour
How to stand out from the competition
Using goals to improve business performance
Module 5 – Get Start with Search Engine
Search engine basics
How search engines work
How search engines see the web
Organic search explained
Paid search explained
Google search console
Module 6 - Get discovered with search
Intro to search engine optimisation (SEO)
The importance of an SEO plan
The SEO process
How to choose keywords
Setting realistic SEO goals
Module 7 Make search work for you
Making your web pages search friendly
How other websites can work for you
Cross borders with SEO
Module 8 Be noticed with search ads
Introduction to search engine marketing (SEM)
The SEM auction
What makes a good keyword
Make your ads stand out
Make your ads stand out
Module 9 Improve your search campaigns
Achieve relevance with good structure
Get the most from your keywords
Fine-tune with keyword match types
How to know what’s working and what isn’t
Module 10 Get noticed locally
Marketing to the locals
The power of local directories
Module 11 Help people nearby find you online
Using digital to advertise locally
Reaching locals on their mobiles
SEO for local businesses
Module 12 Get noticed with social media
Social media basics
The right social media sites for you
Setting your goals for social media
Getting on social media
Module 13 Deep dive into social media
Your long-term social media plan
Advertising on social media
Measuring success in social media
Avoiding social media pitfalls
Module 14 Discover the possibilities of mobile
The evolution of mobile devices
Understanding mobile web and mobile apps
Understanding mobile apps
Module 15 Make mobile work for you
Introduction for advertising on mobile
Search campaigns for mobile
Display campaigns for mobile
Social media campaigns for mobile
Video for mobile
Modules 16 Get started with content marketing
Intro to content marketing
Get to know your online customers
Choosing the right format for your content
Writing for online audiences
Help your content be seen
Measuring your success in content marketing
Module 17 Connect through email
Email marketing basics
Your email marketing options
Crafting great marketing emails
Managing successful email campaigns
Measuring success in email marketing
Module 18 Advertise on other websites
What is display advertising?
Search advertising vs. display advertising
The ins and outs of display advertising
Module 19 Deep dive into display advertising
Making display ads meet your goals
Understanding ad networks
How retargeting works
Module 20 Make the most of video
The rise of online video
How video fits into your online strategy
Creating video content within your budget
Sharing and promoting your videos
Advertising on video sharing sites
Measuring video performance
Module 21 Get started with analytics
What is web analytics?
Making web analytics work for you
Tracking specific goals with web analytics
Module 22 Find success with analytics
Web analytics and organic search
Tools to measure SEM
Breaking down your data for insights
Module 23 Turn data into insights
Using data to understand audiences
Understanding the Data Cycle
Creating actionable insights from your data
Managing numbers using spreadsheets
Presenting data effectively
Module 24 Build your online shop
Using e-commerce to sell
Taking payments and manage orders
Module 25 Sell more online
Creating a smooth e-commerce experience
Product promotion and merchandising
Retargeting for e-commerce
Module 26 Expand internationally
Introduction to international marketing and export
Validating your new market
Being understood abroad
Advertise across borders
The support systems you will need
Helping customers abroad buy your products
Delivering to customers across through world
Practical oriented SEO training, Google Adwords Training, Google Analytics Training is not all we have, our Social Media Marketing Course supplements with what is actually needed to hit the Job.
Digital Marketing Course Material
Digital marketing course material and Social Media Marketing Course Material is very elaborate and customized to meet the today’s Job /market demands.
Digital Marketing Certification
Our Digital Marketing course and Social Media Marketing course are Recognized by the American Institute of Business Management, USA. to know authorized partner click here
Why is this a best Digital Marketing Course in Dubai?
We are conducting one of the most practical oriented Digital Marketing course in Dubai unparallel to any of the Digital Marketing Course offered in the Market.
Level 2
Digital Marketing Project & Certification
Certification
1
Google Digital Unlocked or Google Digital Garage
Certified in Fundamentals of Digital Marketing
2
Skillshop for Google Ads
1. GoogelAds Search Certification
2. Google Ads Display Certification
3. Google Ads Video Certification
4. Shopping Ads Certification
3
Analytics Academy Google for Google Analytics Certification
Video classes
Google Analytics Certification by passing 1 exam
Google Analytics Individual Qualification
4
Social media Marketing Certifications
1. Facebook Blue Print Certification program ( 3 exams 8 @150 each – pearson vue
1 Facebook certified planning professional
2 Facebook Certified Buying professional
3 Facebook Ads Product Developer
2. Hootsuite social marketing certification – training free , exam @199
3. SEO traiing course by MOZ – free
4. SEM rush Academy – free for beginner
5. Hubspot Free SEO crash Course – free- Intermediate
5
Content Marketing
Hubspot Content Marketing Certification
6
Twitter Flight School
Twitter certification
7
Digital Marketing Skill Project
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